INTRODUCTION
In recent time, Blockchain technology as well as cryptocurrency have become a major lifeline in financial technology and as a result of which individuals, corporations/organizations, governments and individuals nowhas shown more interest in accepting and accepting this wonderful technology for its application in different industries and businesses.
There are over 2,000 different blockchain technology cryptocurrencies each designed to solve a particular problem and these also have a huge impact on digital platforms which represents the implementation of digital strategy for companies and organizations.
Nevertheless, these impacts are still a “small cog in a big machine” in which it only represents a minimal fraction of all the platform thing. They can take different forms depending on the tendency of various sectors and fields of supported application structure in accepting and adopting the services they provide. Hence, in order to fulfill all purposes for the various companies and organizations at any given time, a digital platform requires a complex structure so as to enhance and improve its usability and features. The creation of a digital platform may involve an enormously tedious and insignificant investment for a company especially if faced only with craft optics and tailor-made solutions.
Considering the challenges above, it is therefore more convenient in time and costs to use a “motor” of engineered development for digital platforms and hence a necessity.
Also the increasing exponential growth of the volume of data and their probability of application in different contexts has made the observation of basic ethical principles of data in their use become more important. The recent cases of Facebook and Analytica the price to be paid in a case of ethically questionable conduct is the loss of public trust which can involve the entire sector which eventually be a crucial aspect of the progressive technical evolution that is speedily affecting different areas, from artificial intelligence to IoT, from Augmented Reality to Big Data etc.
INTRODUCING ENKRONOS APPS PLATFORM
Enkronos developed a blockchain powered heterogeneous Enkronos Apps platform that provides various advertising and marketing services depending on the service needed by various company and organization and provides an ethically principled data which can be utilized by users in the community all on the Enkronos Apps platform.
Enkronos has already developed a vastly sophisticated engine that allows the realization of complex digital platforms with the tremendously competitive times and costs and the “Enkronos App” platform aims to enter a 700 billion USD total market.
“Enkronos Apps” platform makes up the general environment that encompasses all the applications and products that will be published inside it and it is already available for download.
The platform will eventually provide access to many various apps that are all unique and differ from marketing and promotions, to mass interaction, to IoT+AI monitoring and prediction , to AI/AR engagement and the interaction among these single applications will eventually creat a powerful common view of users’ data in “Enkronos Apps”.
However, since “Enkronos Apps” are driven by a focus to centralize the entire concept of companies engaging with their consumers, many sectors and industries as well as some of the target groups which could be financial services, wine producers, agritech, public sector(air pollution, water management, waste management, smart city, defense), retail, manufacturing, healthcare, civic groups and associations, developers, tech companies, VC, startups, governments, regions, wearables, construction sector, automotive, security and energy could have strong advantages in using “Enkronos Apps” with the multiple applications within the platform having a unique approach to engage their users and create an environment where the creators can quickly publish complex solutions.
Each solution published by the creators solves a different problem that not only provide answers to a particular problem for the company of the creator of the solution but also reduces the time required to do this to the barest minimum.
Removing, adjusting, scaling or improving any aspect is simple and clean as the “Enkronos Apps” are built on a highly modular concept and all the applications use a centralized single sign-in environment that removes any authentication or data authorization issues that any application could like have and makes the use of all applications throughout the world of “Enkronos Apps” easy.
Additionally, content creators on the “Enkronos Apps” platform have the ability to manage all sources of data which the applications gather from one dashboard which is single and easy to use because the creators can see their feedback from all applications in a common cloud-based environment. Examples of common data available are :
- Application and Credit consumption
- Real time state of their consumers and what applications they are using
- Segmented users in to blocks made of interests or behavior.
The “Ekronos Apps” provide users with the ability to configure each available application and each of them will have its own end-user app which could be of different type depending on each peculiarity. The main types of application will be:
a. Android
b. iOS
c. Cloud
d. Google and
e. Facebook applications
THE ENKRONOS APPS
Below are the Application that have already been or will be featured on the Ekronos platform to improve the users’ experience
Feel Grid:
Feel Grid is an IoT empowering platform that ensures wider are monitoring, predictions and actions and the Target Groups are: wine producers, agritech, public sector (air pollution, water management, waste management, smart city, defense), construction sector, automotive, security, energy, health, wearables.Contest Dream:
This is a contest and promotion creation and management platform. It empowers marketers with the best means of engagement with their target audience ,generate leads for them and attract an audience to a point of sale and it also gathers feedback and rewards customers. With Contest Dream, creators can build and run promotions that they can implement into any website and they no longer have to pay for expensive custom solutions for their promotions.
The groups targeted in this category are : financial services, healthcare, manufacturing, retail, Large-Scale Retail Distribution Point of Sales, Department stores, Communication agencies, Fashion, Ho.Re.Ca., Touristic, Mass-Brands, Finance, SMEs.Loyalty Venue:
This is a web-based systems for loyalty programs, gift cards programs and incentives for employees loyalty programs. The mission of Loyalty Venue is to help take full advantage of customer retention and increase customer spending.
Target Groups include: Financial services, healthcare, manufacturing, retail, Large-Scale Retail Distribution Point of Sales, Department stores, Communication agencies, Fashion, Ho.Re.Ca., Touristic, Mass-Brands, Finance and SMEs.Your Gamify:
This is a gaming app that allows users to create and manage challenges and other competitions each made up of different types of mechanisms. Here, creators can involve their users with a basic questionnaire, a photo contest and instant victory based on destiny.
However, financial services, healthcare, manufacturing, retail, Large-Scale Retail Distribution Point of Sales, Department stores, Communication agencies, Fashion, Ho.Re.Ca., Touristic, Mass-Brands, Finance, SMEs are the target groups hereMcAudience:
This Application allows creators to creat and manage challenges and nested competitions that are composed of different types of mechanisms and they can engage specific audiences in social networks by creating advertising campaigns which are aimed at specific targets. You can also build new pre-defined audiences of interested users and provide them with more targeted communication.
Target Groups here are: financial services, healthcare, manufacturing, retail, Large-Scale Retail Distribution Point of Sales, Department stores, Communication agencies, Fashion, Ho.Re.Ca., Touristic, Mass-Brands, Finance, SMEs.Swee.io:
This an augmented reality engagement app that is based on location that allows creating and managing rewarding events on specific locations.
Groups Targeted are: financial services, healthcare, manufacturing, retail, Large-Scale Retail Distribution Point of Sales, Department stores, Communication agencies, Fashion, Ho.Re.Ca., Touristic, Mass-Brands, Finance, SMEsCrypto-State:
This is an application that is based on blockchain for the digitalizing an entire country or region with the aim of easing everyone’s life with day-to-day tasks, actions and decisions.
Target Groups: public sector (governments, regions), civic groups and associations.Third Parties Applications:
The “Enkronos Apps” platform allows developers or companies to publish their own custom apps in the platform while they will benefit of the same secure SSO environment and the RESTful API connection of “Enkronos Apps”.
Targeet Groups include: developers, tech companies and startups.
ENKRONOS TOKEN (ENK)
Enkronos Token (ENK) is the utility token accepted and used for operational activities on the “Enkronos Apps” platform and it is the the guarantee of public availability of any credit operation inside the platform which includes any of the applications released in “Enkronos Apps” platform regardless of if they are developed by Enkronos or by Third Parties. No credit token data manipulation could be possible but Enkronos will be using the blockchain technology to gain public trust in the respect of both data privacy protection and ethical conduct in campaigns buildings and management.
Enkronos Token (ENK) will be the only medium of payment and operations by all users and stakeholders on the “Ekronos Apps” platform.
CONCLUSION
Enkronos’s mission is precisely the creation of a full trusted decentralized blockchain-based accountability system for ethic advertising, marketing and data driven campaigns and projects. “Enkronos Apps” platform protects personal data and privacy while the total usage of the platform is publicly avalaible to guarantee ethical conducts. This is however a buy call for investors to purchase the Enkronos Token (ENK) in the ongoing ICO sale and be a part of this wonderful project that aims to ease the day-to-day activities of marketing and advertising for companies and organizations.
For more information on "Enkronos Apps" and how to participate in the ongoing ICO sale of ENK tokens kindly visit the following links
Website: https://ico.enkronos.com/
Whitepaper:https://ico.enkronos.com/wp-content/uploads/2018/05/EnkronosApps_WP_1.4.pdf