Introduction
Advertising and marketing is one of the most growing industries. Most businesses and ventures spend millions and billions looking for a platform to advert their products. This is because a product's awareness determine to a greater extent how well the product will price and sell in the market. In fact, for decades now, one of the aspect most startups invest more on is advertisement.
Sequel to that, most advertising companies has sprang with diverse business plans, proposal and strategies. This even change the focus of most social media platforms from mainly connecting individuals in a chatty manner to connecting individuals to products and services that will give them utility.
Nowadays, if a venture is opening a social media account, it is doing so to reach out to her clients and customers in a business-like manner in order to market her products to them. But most of the firms that advertise on these platforms face many difficulties ranging from not being able to reach the targeted audience of which will make the advertisement effective, payment issues, increasing cost, etc.
The Problem Of Reaching Potential Customers.
The aim of any business ventures is to find a way to connect to their potential customers. The basic way to do this in this era is online advertisement. In fact, google teaches it's digital marketing students more of how to reach their potential customers than any other aspect of advertisement. This shows how important it is to locate the right audience while advertising. But, most of the online advertisement giants give little or no attention to this.
Imagine a cryptocurrency enthusiast watching a technical analysis tutorial on YouTube and an ad about cooking popped up, how he can possibly subscribed to the ad except for rare cases where cooking is his hobby.
The Problem Of Payment
Payment method has been one of the issues faced by the advertising and marketing industry. Most clients are wary of their credit cards being hacked and their funds stolen and so they find it difficult to purchase most products even though they actually need it. The more the rate if cyber crimes increases, the more people will restrain from buying online.
The Problem Of Cost
Global ads spending forecasted by Zenith, MAGNA [pdf] and Dentsu Aegis Network showed the following results.
The cost of advertising online is still high though the research, showed that since 2016, the cost of advertising has been reducing. But as vivid above, according to Magna and Dentsu Aegis, the cost of advertising is again sloping up.
All these problems necessitated the provision of the Enkronos Apps project.
What Is Enkronos Apps?
"Enkronos Apps" is a platform integrating other social media applications in order to provide a unique feature for proper and decentralized advertising and marketing. The platform will be fueled by ENK token which will serve as the means of deferred payment and unit of account. The wonder of this platform is that various ventures from various industries will be able to use the platform for advertisement and connection with business clients.
Howbeit, According to Enkronos whitepaper (abstract page, pg 8), Enkronos have target industries such as "financial services, healthcare, manufacturing, retail, wine producers, agritech, public sector (air pollution, water management, waste management, smart city, defense), construction sector, automotive, security, energy, health, wearables, public sector (governments, regions), civic groups and associations, developers, tech companies, VC, startups". You could check out the platform here.
ENKRONOS As The Solutions To The Aforementioned Problems
Enkronos platform have many features that can help to solve the aforementioned problems. These features includes:
YourGamify: This is a gasification app targeted at making for competition in the industry. With this app you can create and manage various kind of competition amongst your clients and rewards given to the winners. This will aid in securing and maintaining the fidelity of your clients. Also, using this platform, there's room for creation and distribution of questionnaires. This will add a business to know the wants of their customers and how they can better serve them right. If the customers are the needed set of targeted audience, the business can then change focus thereby making their advertising and marketing more effective.
McAudience: This is like the YourGamify. The only difference is that using McAudience, you can be able to create and build new target audience if the previous does not match your audience description. You can engage specific audience with a unique advertisement targeted to this group of persons.
Crypto-state: This is a blockchain based platform targeted at forming a digital world out of the real world of a country. This aids in easing everyone's life. This will also be a solution to cyber crime as most of the business activities carried out will be done with the blockchain technology entailing that transactions can be traced if need be.
The ENK token: This is the fuel of the Enkronos platform. All transactions done will done using this token. This makes for lower cost of transaction, and remove payment issues as every transaction are shown in an decentralized public ledger. So the fear of fraud will be hitherto eliminated.
Summary
The problem facing the advertising and marketing industry is yet to be fully tackled but with projects like Enkronos, the future is promising. There's need for projects like this to be supported as the issue on ground is one that involves all other spheres of ventures. To learn more about the project, you can do well to check out the Enkronos Website and the Whitepaper..
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Author's Bounty0x Username: Gates01