Augmented Reality and Virtual Reality (VR) have created a ripple of excitement in recent years. As both these emerging technologies are evolving, the corporate sector becomes keen to embrace them for offering a lifelike immersive experience to their customers. From enterprise mobility to customized mobile apps, AR and VR seem set to revolutionize the communication and collaboration at the workplace.
Though both these futuristic technology concepts are still in the nascent stage of exploration, they have started making a huge impact on the business processes. Their integration in the enterprise system has given us a term called ‘Enterprise Reality’. Let’s go through top business benefits of AR and VR in enterprise mobility solution. The integration offers improved communication, enhanced efficiency, and better behavioral analysis.
Communication-related Benefits
- Text messages and phone calls are replaced by direct online communication. It is possible to create a virtual conference room for conducting a quick meeting and taking virtual notes
- When VR and AR are integrated, the mobility solution can break the language barrier. The real-time presentation in the shared and synced environment is possible
Efficiency-related Benefits
- The efficiency of employees increases manifolds when they get immersive experience from the business app
- The rate of errors also reduces when employees enjoys working in the virtual reality environment
- Augmented and virtual reality can increase the employees’ engagement and involvement for better productivity
- It is easy to make training videos and provide data visualization at the workplace for improving the employee’s performance
Behavior-wise Benefits
- It is easy to track and monitor the user’s behavior with VR and AR advancements
- VR or AR-based business apps can help the management understand the behavior patterns of employees and customers
Though many business sectors can leverage the benefits of AR and VR technologies, here we will go through top five greatest beneficiaries- Manufacturing, Retail, Entertainment, Education, and Healthcare.
Manufacturing
The custom mobile app development can assist the manufacturing sector to make the most from the thriving enterprise reality domain. AR and VR technologies offer robust and innovative solutions that can save time, efforts, and money. What’s more, these technologies can be readily integrated with other futuristic technologies like AI, ML, and IoT. Let’s take an example to understand how AR technology can work in synergy with the IoT concept.
Many companies have established an IoT network. Now, AR can be integrated with the existing network to give all related information about any connected devices to the app users. In other words, it is easy to know more about the particular device or gadget at the workplace while controlling it using the fingertips.
Both AR and VR can facilitate the collaboration at plants in remote locations. The management can readily review the design or products and employees can present the client presentation thanks to these technologies. In the coming years, more advanced VR and AR technologies will open the doors of new opportunities for the manufacturing sector.
Retail
The thriving retail sector is another major beneficiary of AR and VR. Many companies in this sector hire mobile app developers to come up with customized app solutions with these technologies. Retailers and any business owners who deal in B2C business can make a plan to meet the specific needs effectively with the help of reality-based concept. What’s more, they can provide an interactive and immersive experience to their consumers with the help of VR headsets. In the near future, we may see the surge in VR-driven campaigns as well.
As mentioned above, both AR and VR are capable of collecting the user’s data. Retailers can readily know the shopping pattern and other behavioral patterns by analyzing the data. They can also create virtual tours and attract more people toward their business. Lastly, virtual trial rooms can enable customers to try clothes at the comforts of their home.
Entertainment
AR and VR-based games are common these days. But these technologies have gone beyond gaming, and are getting ready to revolutionize the entertainment sector. Immersive virtual content is much in demand and we can certainly expect that this demand is going to increase over the period.
Mega-events and music shows can also get the benefits of these technologies. People can readily get a real like experience of various events using the VR devices while staying at their home. This innovative approach can take the media and entertainment companies to the next level.
Education
Virtual classroom has become a reality in the current age of eLearning. Google Classroom is a classic example to show what AR and VR technologies can do in the education sector. How exciting it is to visit any cities in the world virtually! Even more, students can take a virtual tour to planets with VR technology.
3D graphics, 360-degree videos, virtual walkthroughs are a few excellent benefits of VR and AR technologies. Simply put, both these technologies can make education more interesting, interactive, and effective than ever. Learning is a pleasure with advanced AR and VR-based app solutions.
Healthcare
The enterprise mobility solution is highly useful for the healthcare sector. As robotic surgery gains ground around the world, both these technologies can provide a 3-D operating room experience to doctors and patients alike. Apart from physical health, VR has a significant role to play in the domain of mental health treatment.
The healthcare sector can offer convenience and comforts by integrating VR, AI, and IoT approaches. All these technologies are capable of providing advanced experience and evidence-based medication.
As enterprise mobile app development services will integrate AR and VR in the development process completely, we will witness their huge impact on almost every industry sector. An enterprise reality-based app can certainly give your business a competitive edge. Here, it is fair to mention that you should give your business an augmented and virtual reality advantage before your peers.
We are a leading mobile application development company in usa that strives to make the virtual experience real in our customized app solutions. Our expert professionals remain updated with the latest trends of AR and VR technologies to provide cutting-edge solutions to our corporate clients.