Fortune favors the bold, and I suspect the tides of fate will favor those willing to diversify into EOS early.
As long as they pick the right type of EOS. So, not this one.
After the announcement that Kraken was delisting the EOS/USD (but not /Eth) pair, a violent trading session saw the price move up to a dime in the space of moments, finally bottoming out at 1.2000.
Thanks for the 11.25 hour notice, Kraken.
This is near an all-time low for EOS.
If Kraken had functional charts, I'd show you them too.
EOS is the project Dan Larimer, who I'm sure you know also created Bitshares and Steem, always truly wanted to create. Without getting too technical, it is slated to be very similar to the Ethereum platform, but both faster and with lower fees, due to a much higher transaction rate. Give that scaling is probably the main challenge Ethereum faces going forward, with network congestion and gas prices on the rise in the age of ICOs, EOS could be a massive sleeper. (Ethereum even planning a change to PoS related to this issue, a huge fork.)
Of course, EOS isn't exactly an unknown, sitting near the top of the assets list in market cap:
Is this less ugly than the all-white version?
Aside from the technical reasons, there are a number of good sentiment reasons to pick up EOS now rather than later.
Here's a good one: EOS marketing is everywhere. EOS recently bought out most of the advertising at a blockchain conference, although I failed to take note of which. If one surfs the internet regularly for crypto-news, you will definitely see EOS, possibly as a full-front page splash:
A condensed view of the front page of Coinwarz.com
An even better reason is the first EOS test-net is due to go up right around September 20. If you want to take advantage of "buying the rumor, selling the news", then the time to get in would be more than a week or two before when crypto-news sites begin carrying the story.
When asked about EOS at a recent convention, Vitalik Buterin seemed to acknowledge it's legitimacy. 
Furthermore, given the structure of the EOS ICO is well known, further dilution via distribution should be accounted for in the market already.
Finally, one great feature that EOS is supposed to have after launch is the ability to lease your tokens/stake to the network for a regular return. I really like coins that utilize this feature, such as Waves (which I've written about here) and in a way, Steem.
A screenshot of the Waves wallet leasing interface.
There are two ways to get EOS. You can purchase them secondhand at an exchange such as Kraken, or you can contribute to the ongoing ICO which disperses new EOS every day until it has run for 1 year (non-US residents only):
Note the transparancy, allowing you to estimate the EOS/Eth rate you may receive.
Long-term risk level: Medium-Low. Assuming Dan is not hit by a bus, (not an impossibility) I am confident this project will not become vaporware.
Short-term risk level: Medium-Low. If you are not trying to day-trade, you can rarely go too wrong buying near all-time lows with promising fundamentals.
Suggestion: Pick up a few EOS now and store them safely in with MyEtherWallet. Set a few limit buy orders below market at prices you are comfortable with to add to your position. Hold at least 1 month.
Disclosure: I bought a bunch of EOS on Kraken last night. Feel free to short me if you disagree.
Putting my money where my mouth is. Proven formula for foot-in-mouth syndrome.
Please let us know in the comments if you have any questions, concerns, or ideas about properly pricing this coin!
Note: The above does not constitute investment advice, and I am not an investment adviser. Do your own due diligence. My returns may not be worth mimicking, so choose to follow my entry points at your own risk. I do not advise trading, but holding coins you believe in off-exchange, preferably on a Ledger Nano S (or better).
Source: Google, Coinmarketcap, Eos.io, Steemit, Cointelegraph, Coindesk, http://www.vincenteverts.nl, Amazon