No, the token address is not the same as the EOS crowdsale contract address. You can take the token address I provided, go to EOS.io and do a find on page if you would like to verify. This is something I would suggest in most cases, however, in the case of a token address, there is no inherent dangers in using the wrong token address for adding custom token/watch contract. The worst that would happen is that it would show you a zero balance