But tech industry groups and their supporters argue that ePrivacy’s consent requirement and other provisions are so onerous that they would hinder innovations like smart cars, which automatically transmit safety information back to the manufacturer. And requiring companies to provide equal communications services to people who opt out of data mining, they say, could cause sites or apps that rely on data-driven advertising to start charging fees or close down
source
https://mobile.nytimes.com/2018/05/27/technology/europe-eprivacy-regulation-battle.html
comment
it has side effect to.limit the revoltioal success in IT biz, but the essential thing is to protec indiviual personal right on privacy