Well before a patient ever steps foot in a healthcare provider's office, they begin building a relationship with their new provider based largely on online research.
A recent article from Entrepreneur describes five tactics, most based in digital marketing best practices, that providers can employ to strengthen patient engagement from the very first Google search:
Establish a strong website and SEO presence
Be active on social media
Create cost-effective paid advertising campaigns
Invest in mobile marketing
Adopt all-in-one portal solutions
As the article notes, "Today's patients are consumers, and they demand exceptional experiences." These strategies will not only keep providers competitive but also attract and retain new patients even as demands change.