Modern economics can be called the creative economy - in the field of software development, creation and marketing of digital content, growing three times faster than in traditional territories. But state support for the creative economy is sometimes very unbalanced.
In terms of following the general trend, Australia is slightly different from other developed countries, says The Conversation. In 1986, creative industry employees accounted for a total of 3.7% of the workforce in the country, and now their share has grown to 5.5%.
In total, about 600 thousand people work in the Australian creative economy today. They are involved as creative productions (like recording videos or creating music), and creative services (like advertising, marketing, or design). In addition, they include "support staff" - for example, technicians, accountants, lawyers, and sales specialists.
It is also important that these industries are at least at risk of automation. Simply put, robots are much less likely to take jobs from creative profession representatives than people who work in, say, the mining industry.
Nevertheless, in the creative economy there are difficulties. While the various sectors of digital products and services continue to grow, the publishing business (newspaper production and paper magazine) is gradually dying. Australian artists and musicians also have a very modest income, often well below average.
But the income of Australians involved in the provision of creative services is 30% higher than the national average. And software developers and professionals in digital content creation can boast the industry's highest revenue.
But the main problem of Australia's creative economy is the unbalanced state policy. The state authorities focus on so-called STEM branches (science, engineering, engineering and mathematics), forgetting non-technical professions.The Australian economy needs innovation, but innovation is not just technology. Governments should focus on ensuring that Australians can receive technical and non-technical skills. In other words, state policy in the field of personnel training should be balanced with the activities of the most advanced Australian companies, which successfully combine STEM with business, creativity, and communication.