Jahangir Alam Sobhan
Most entrepreneurs in our country, such as unplanned business, start their business. Similarly, they do not mess up the marketing process. Start a business, want to do something yourself, or do not want to work or find a job. But this can not be done just because of business. There are many other reasons for business. What is the demand for the business that I want to do? I understand the business itself? How are my competitors doing business? There are so many things?
Again it is time to see marketing or marketing time. Who will be my customer? What are their interests and power? How will my company profit? How much percent of investment I'll spend for marketing or marketing.
Let's try to share some ideas about this.
Market Verification or RND
We are completely forgotten about Research and Development. Before leaving the business of the world's largest companies, it cost billions of dollars. We do not have millions of dollars. So we will not check the market at a minimum? The business that I will deal with. How is it distributed and sold? We can learn it from home. What is the advantage of the people who use this product, why are they now using the product? We can see a thousand people by making a form. What does the public want? I can read the information and the written information online. I can even talk to some successful and unsuccessful people. Why did they succeed or fail?Early plan or Premier Strategy
When you are planning a business, there is always a budget or investment plan. There may be such a picture there. You want to invest in how much money or how much percentage of any sector.
According to the type of business, you can start from 20 to 60 percent of your total investment, primarily for marketing or marketing. Later, this strategy has to be altered with time. They are being discussed in the next step. Many companies have invested for one year, three years or even five years in the promotion of promotion. It's his business strategy. He might have planned to do something big in Long Run.On-going business marketing plans or onway strategy
You have started the business. It's been a few months or years. Selling is being sold and more profit is being made. There is nothing to be happy about. Because sales are such an ongoing issue. Branding or marketing too. It has to be continued all the time. What could be your spending strategy to keep going now.
Since you run the business. Then you have to spend some of your expenses. Such as office rent, utility bill, salary of staff etc. So you also have a regular cost for marketing. What percentage of your total expense depends on how much you can earn or by selling the product. You sold the product very cheaply without marketing activities, but people do not know that or the product is not sold, as there is a risk. Again, you increased the cost of the product by spending more money in the market, so the product was not sold in the market. Neither do anything.Investment Strategy
Many businessmen make fresh investments every year as a result of their profits. As a result of losses, some policies have been re-invested and changed. That's not even marketing or promotional budget. After renewing plans, they are doing marketing and investing.Ratios Stretchy
In this kind of strategy, the promotion budget is set in one direction. It is coordinated with the purchase price of the product or the sale price. In this, the profits of the whole business organization do not directly affect the losses. Such a company would design a tour package. The cost of the company in each package is 10 thousand taka. The company fixed its price of two thousand taka for profit or by 20% profit, it was worth 12 thousand taka. In this case, how many products will be sold in the month. Other estimates of profit losses have to be compounded once.Profit-based Stretchy
Some companies can set up a marketing plan based on profits. In particular, those who have been standing on a solid foundation in the market, have good strategies for them. Like the money earned in my month. Or how much money is earned in a year or daily or product. From there, I will spend 20 or 40 percent for advertising.Branding Friendly Stretchy
It applies to big companies. When you see the ad on TV that a mobile operator brings several offers per month or week. It is known that these offers are not popular or profitable. Ed also does not get any value in the ad. But maybe the company is profitable at the end of the year. Because there is no product sale company of some companies, but the company has been promoted. The company has been able to retain consumer wealth. If it were not used to be just for those offers, and if the editions of those who did not go were dropped, their promotion would have been reduced or if they were promoted to a few offers, then they would not have liked the same add-ons repeatedly.Support Stretchy
Sometimes in the middle of the business. For a particular reason, a special budget is planned for the market or to offer new products to the market or to offer it. Under the plan, special initiative was taken for promotion or marketing with an additional budget than the regular budget.Reform Strategy
Have ever seen The company has been a long time. Everything in the company seems old. Or the company's business is not going to be good in the old image. It is seen that the company changes its name or logo or Business color or Ed Sense or Marketing Strategy. It is implemented by implementing such a plan and passing the special budget for the conservation of conjures. Despite the popularity of the top companies of Bangladesh, it did. The name of the Liver Badgers has been changed to Unilever. Grameenphone changed its logo and changed the red green business color. The name and logosaha rani name became Ektel. Even if there is a business policy change, they have to do so so that the message of change comes to the public. The Bangladesh Bank became Bangladesh's commercial bank, and Bangladesh was developing bank.Other
There are several more strategies out there. The traders who apply. One of them is the amount of cell according to what he needs to propose to promote. Or how much of his sales team can sell. Or its production division will be able to produce products. The strategy could be fixed on its basis.