There's no escaping the fact that the Asus Zenfone 5, and the 5Z, look almost identical to Apple's iPhone X. There's a copycat "notch" at the top of the screen, the edges are curved metal and the rear dual camera is in an awfully familiar portrait position. (Huawei's rumored P20 and the Leagoo S9 will also give you iPhone X deja vu.)
At around £423 in the UK ($590 or about AU$750), the 5Z is less than half the price of the iPhone X. And the 5Z is the Zenfone's top-end model, with a Qualcomm Snapdragon 845 processor, 8GB of RAM and 128 or 256GB of storage (depending on your region). The standard Zenfone 5 is physically identical but uses a less-powered processor and will cost even less, though Asus hasn't said exactly how much yet.
That's a low price for a lot of phone. As Asus CEO Jerry Shen put it "Our price will be... for everyone to enjoy compared to the fruit company".
Beyond the processors, both the 5 and 5Z share identical specs, including a 6.2-inch display with skinny bezels, a 3,300-mAh battery with quick charging and a dual camera with a standard and wide-angle view. What you won't find is wireless charging or any kind of waterproofing -- two things you do get on the iPhone X.