at most women who do not have whites, blond, blue eyed, and as slender as that has been intensified by the media. Beauty has been blow-up by "Media" which always is showing the figure of a woman white and slim. Not to mention its so rampant the beauty context in Indonesia won by women who have criteria as above. The beauty of that carrying whitening, which is increasingly reinforce the notion that beautiful are white (Syata, 2012).
The dilemma faced by women between the urge to always look beautiful and not to made the object of "commercial beauty" marketed by industry beauty and media. They trying to explain "dilemma beauty "facing women, especially feminists, and how the dilemma was exploited by beauty industry for restore feminism to the goal their commercial (Syata, 2012). Researchers view that sexuality over women and definition of feminine culture as a type certain of its feminine beauty commercialized is due to pressure
society in women to appear.
beautiful.