Nielsen Indonesia through Nielsen Ad Intel ad spending growth in the third quarter alone rose by 16% compared to the third quarter last year. The total advertising expenditure on television and print media reached Rp107, 7 trillion.
Based on Nielsen Ad Intel's data during May-October 2017, there was a spike in ads in the program in June when compared to other months. This is strongly influenced by TV shows during Ramadan (May 26-June 25) in the form of sponsorship of a product.
When compared between the fasting month and the regular month (1-31 July), the number of ad impressions that occur, not surprising that the period of 02.00-05.59 WIB has increased the highest number of ads, given the number of programs that only aired during the fasting month.
In that time period, the number of commercial break advertisements increased by 218%, while the number of commercial product appearances in the program increased by 642% compared to the regular month.
In total, the number of ad impressions in the program increased by 107% during Ramadan. The biggest increase was from the Telecommunications sector which increased by five-fold (426%) during Ramadan.
From this telecommunication sector, Oppo Smartphone became the most advertised brand in the program during the fasting month with the number of impressions reached 5,102 times, followed by Vivo Smartphone with 1,714 views during the fasting month.
