Reaching Tens of Million of Business Slippers
Fika Chandra Uyun. can now smile to see the development of business. Four years ago, he began to pioneer it. Yes, the sandals from the sponges they are now beginning to develop. Omzetnya already reached Rp 20 million per month. For Fika, that figure is big enough for a home-based business.
Sandal products branded "Frogo Sandal" have spread not only in Java, but to Sumatra and Kalimantan. Fika told, initially, the sandals business is managed by his parents who live in Tuguran, Potrobangsan, North Magelang, Magelang City. While Fika is believed to take care of marketing.
"Then in 2009, I was asked by parents to develop small businesses independently, and it was a challenge for me," he said, meeting in his home and outlet, in Dusun Nepak, Bulurejo Village, Mertoyudan District, Magelang District, / 3/2013).
Fika then made various efforts to expand his business. He continues to experiment and innovate so that sandals products attract consumers. For marketing and manpower, he uses owned networks, such as housewives and students.
"At least it can provide side jobs for them, as well as develop and calculate free promotions," he said.
The resulting sandals are done manually with simple machine tools. Bright colors and various designs make this sandal product much in demand. For raw material in the form of sponge as base and webbing as strap leg, he obtained from Yogyakarta and Tasikmalaya.
"A pair of sandals usually finishes in one day, but if there is a message, three days just finished because they have to queue up and get a pair of messages up to tens," said the mother of three children.
In addition to receiving orders to make sandals, he also receives design orders and even consumers can bring or choose the material according to taste. The price is appreciated from Rp 15,000 to Rp 50,000. "The price is adjusted to the size and complexity of manufacture," he explained.
To boost turnover, Fika also take advantage of certain moments to promote. Like school holidays, Idul Fitri, and Hajj season. Currently, he has been working with travel agencies of Hajj and Umrah in Magelang.
"Sandals are usually used when performing one of the pillars of Haj or Umrah," said a worker of an automotive company.
To grow his business, he also provides an opportunity for everyone if you want to join this entrepreneurial sandal. In the first half, it provides capital in the form of products distributed to 100 stores in the Kedu region. She is assisted by her husband, Roky Ardila, who also uses social media as a means of promotion and ordering.
"Although it is only a home business, but alhamdulillah can have input for family needs,"
