It is a quite common phenomenon nowadays to be assaulted by a plethora of ads whenever we attempt using the internet. This ads are either embedded into links we have to go through, or just pop up on our screens without warning. This can be very frustrating, having links redirect you to content that could prove inappropriate or unhelpful. Some of the existing ad companies like Google and Facebook have introduced ad-blockers to help mitigate this annoying occurrence but it has fallen short of the requirements of users.
And that’s just the user angle alone. What about the advertiser and publisher?
*The advertiser could be an individual or company who want to create awareness of something. To do this, they usually have to pay high fees to get their ads published. This would have been a no-brainer if everything goes according to the advertiser’s expectation, but frequently, the advertising done is not so efficient and effective. This is a major problem faced by most advertisers, as they have no control as to what audience gets to see their ads.
*The publisher as well could be an individual or company who sells ad-space under ts control to anyone they consider appropriate. What this means is that much of the advertising they do is not relevant to their audience and this could translate into a loss of subscribers, or a decline in the publisher’s reputation.
Ask a publisher what he thinks about having lots of ads and he will tell you it is good for business. But ask internet users and you will hear complaints about lack of privacy, and irrelevance of the ads displayed.
The question begin to be asked is: Is there a way to make these two differing views meet?
Kind Ads Offers A Solution That Works Out For Both Sides
WHAT IS KIND ADS?
Kind Ads is an advertising platform created using blockchain technology. By building it on a blockchain, it is guaranteed to have potential far beyond other similar platforms using the conventional centralized server. How is this so? With blockchain technology involved, Kind Ads brings the advertiser, publisher and user together without having to pass through a middle man. This translates into less cost for advertising as there is no middleman fees to be paid, and more direct feedback for publishers.
Powered by KIND tokens, advertisers pay to advertise in the Kind Ads ecosystem using this token, and publishers and users earn tokens by being members of the system
HOW EXACTLY DOES KIND ADS CHANGE THE MARKETTING AND ADVERTISING LANDSCAPE?
Now we know what Kind Ads is all about, how exactly is it going to change the way marketing and advertising are being done on the internet?
To answer this, we need to look at the impact Kind Ads has the potential to bring to the main players in this game: the publisher, advertiser, and internet user.
PUBLISHERS IN KIND ADS
Kind Ads offers publishers the opportunity to provide additional information about their website, making them much more likely to be considered by an advertiser. In addition to this, the publisher also gets to choose the channels by which he advertises.
By being a member of the Kind Ads ecosystem, the publisher also gains access to tokens on the blockchain, and also has control over what kind of ads he displays. This is the dream of every publisher.
ADVERTISERS IN KIND ADS
Using the Kind Ads score as well as other information of a publisher which will be stored on the blockchain, advertisers can do an in-depth scrutiny of a publisher before purchasing ads. This enables the advertiser to judge if the publisher’s niche is related to the ad he has in mind and the general performance of ads done through the publisher.
*This guarantees that the advertiser gets to chose who display his ads based on criteria he feels suit him. He also gets his ads delivered to his target audience, which increases the effectiveness of the ad.
KIND ADS AND THE INTERNET USER
Kind Ads offers users the option to stop receiving any ads from the Kind Ads ecosystem. This option gives the user not just the feeling, but the ability to control the ads they come across while using the internet. These options are quite detailed, making it possible for the user to specify whose ads he wishes to see and the type of ad too.
For permitting publishers to send him ads, the user also earns tokens from it, tokens that have real-world monetary values. So with Kind Ads, users get rewarded for viewing ads. Sign me up for that any day!
PARTNERING WITH APPLICATIONS
*It is also possible to integrate apps with the Kind Ads ecosystem, ensuring that the owners of the app as well as its users get to reap the benefits of Kind Ads as well. This is another way of monetizing applications.
With all these attributes, it is plain to see that when Kind Ads is launched, the advertising and marketing industry will never remain the same again.
*To know more about Kind Ads, head over to their website here
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