SELIDIKI.COM, JAKARTA - Two years already Shopee operates in Indonesia, but only now seen their enterprising advertising or promotion. This strategy is quite visible difference with other e-commerce.
Already so common knowledge that e-commerce indeed burn-burn like the ' money ' to introduce its products to the target users. It usually happens when the early stages of the emergence of the company.
Observer e-commerce, Kun Arief Cahyantoro, see steps taken Shopee indeed is somewhat different.
Based on experience, Kun of massive promotion Shopee estimates occurs because there are support funds from new investors.
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"I have a sister name class Zaky, owner of Bukalapak. It was first used to create (Bukalapak), the server on campus because there has been no investors. When there are already investors, waah.., "says Kun after becoming speaker in the event Shopee in JSC Hive, Jakarta, Friday (9/3).
During the two years since it began operating, Kun realized Shopee were preparing portfolio. When the portfolios they have brilliant, kucuran funds from investors to promotional activities so much easier.
Late Reason Reveals Shopee ' Burn Uang'Shopee repeatedly doing the ads and promos after receiving additional investment.
Rezky Shopee Yanuar, Brand Manager, admitted his side more heavily promoting when preparation is ripe.
He said over the last two years back Shopee focus make friendly mobile applications may be used. In addition, they also are committed to expanding public access to outside Java.
"It all we prepare, that's why we make free ongkir until now, " said Rezky.
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Related the existence of new investors, Rezky also evasive. The existence of these new votes makes it more easy to seize the market.
The initial focus of Shopee in mobile applications, has now been downloaded over 40 million times.
In the past year, the weekly was still 25 million times. Rezky claims process simpler branding to boost the popularity of applications Shopee.