In modern era such as today women needs continues to spread,
especially on the beauty matters. So they always trying to maintenance her body
in order to be beautiful and attractive. This study investigates how beauty
construction undertaken by career women in the District Lamongan, Lamongan.
This study used qualitative methods and methodological this research based on
phenomenological approach. Informant selected using purposive sampling by
using triangulation with the source that is comparing and checking the degree of
confidence behind the information obtained through different interviews in
retrieving information.
The results showed that, in shaping beauty among career women, the
work environment is the main factor. And unwittingly they are a form of mass
media (advertising). In this study also shows that the nature of consumerism in
women who do beauty treatments, today beauty be a part of their lifestyle to
become a modern feminist woma