https://www.ccn.com/gnosis-creator-ethereum-adoption-is-about-dapp-network-effect-not-users/
This strikes me as true. I've been helping an ERC20 token develop dapps, and this makes sense. It'll largely be lacking a dapp connection or a viable business model that will cull out many tokens and coins in the next few years.
Just be sure to do your Due Dilligence, and ensure key elements like a platform for the token to interact with is being developed.
Cheers.