Before starting the review of this initial coin offering I would like to disclose that it is sponsored review, thank you for understanding.
Recently I made a review on Enjin Coin, the project which aims at creating decentralized platform for virtual goods market. And Enjin Coin is not the only ICO which will be concentrated on the blockchainization of gaming industry. There are also Skin Coin, Dmarket, FirstBlood, and other interesting projects that will try to create new economies inside virtual worlds.
This project, SRG Community, wants to cover the growing gaming advertising and loyalty industry. To do this, the project uses some interesting methods I am going to show you in this presentation.
The SRG team consists of software developers, ex-employees of well-known gaming companies, and marketing professionals. In my opinion, it is important that CEO of this project has experience in apps and games marketing (Nikita Petrov has worked in Capcom as the head of promotion department and in Paradox Interactive as SEO Specialist). Other members of the team are experienced software developers of big and small software companies. The team consists of Baltic, Russian, and European professionals. By the way, the project has partnered with different organizations to accommodate the startup needs in the case of success, but I will expand on it on the next slide.
As always, I don’t have enough space on this slide to show everyone from the team, so I advise you to look at their site for more information.
SRG aims at solving the problem of attracting and retaining gamers by using the opportunities of blockchain.
SRG project will create the loyalty and referral platform on Ethereum where users are motivated to earn and spend cryptotokens.
Project is tapping into the market of video games advertising by creating international decentralized loyalty platform.
The users of SRG Community will create tools for efficient promotion of video games.
In order to reach mass adoption, SRG is partnering with game developers, marketing agencies, and blockchain companies. It is really good that they already have such companies as Lucky cat, mobile game developer, and T-bull, games developer and publisher, as partners. Also, SRG signed agreement on cooperation with Russian Asian Union of industrialists and entrepreneurs to successfully enter the gaming market of South East Asia.
SRG and GMP tokens are native currency of ecosystem. SRG tokens will be profit sharing, while GMP tokens used in platform.
The project will integrate its platform in different games for players to seamlessly spend and earn tokens. Founders want to create API that will give game developers the ability to easily integrate SGR Community platform in their gaming ecosystems.
First of all, the founders are willing to focus on mobile games, where game developers spend most money on advertising.
SRG wants to tap into the market of video games advertising. This is not the only market they will penetrate but it is the biggest one.
E-commerce market for online games segment was $95.2 bln in 2016 and it is growing rapidly.
Main competitors of SGR are: BAT, Hungry Panda, Dmarket, Enjin Coin, SkinCoin. Right now I can see clear trend on oversaturation of the gaming market with new companies. It may create very aggressive competition between participants.
SRG will concentrate on partnering with game developers and entering the Asian market at the beginning. Asia has become the leading market for online games.
SRG will use experience in video games advertising sphere in order to capture the market.
SRG will have the profit sharing mechanism with regular payouts to tokenholders. Here I can tell you that this may lead to very serious problems for the project even if it restricts US citizens from participating in the initial coin offering. If US investor sends ethers to the contract address, there can be legal problems from SEC. And we shouldn’t forget that Securities and Exchange Commission is a very powerful institution that can get anyone anywhere.
So, SRG investors/tokenholders will receive payouts in form of ETH on their wallets each 6 months. On the right you can see the projected dividends on the SRG tokens. I should say that it is quite optimistic.
The success of the platform will be the main culprit of the financial attractiveness of SRG tokens.
SRG is profit sharing token and it is illegal to buy for the citizens of the United States. The project clearly stated in their whitepaper and site that they prohibit US citizens from participation.
Crowdsale is going to start on 4th of October and will last for 4 weeks. Quite a large part of tokens distributed to investors.
60% of the SRG tokens will be distributed to investors during ICO campaign.
Project will keep 30% for the team with two year vesting period ; SRG is ERC20 token.
SRG has fixed supply of 20mln tokens with no inflation.
Price for 1 SRG token is 2 USD, unsold tokens will be burned.
50% proceeds will be used in marketing & communication, 25% development, 15% initial bonus to developers, 10% expenditure
Advantages
• Crowdsale terms are favorable for investors. 60% of SRGs will be distributed to investors.
• Loyalty program for online games on blockchain is an interesting project. I will certainly follow the steps of the founders to see how their project develops.
• Partnership with game developers
Disadvantages
• Competition with SkinCoin, Enjin Coin, Dmarket, and other projects
• Small community. In my opinion, they should concentrate on increasing the community size and improving participation of investors in the life of the project.
• Possible legal problems due to dividends model. Well, we discussed it on the “investor relations” slide. I hope that they will avoid any SEC action.