According to their ICO dedicated page, Kik, the so called "teen social network" closed their ICO for the internal token called Kin, with a total of 168,732 ETH, from 10,026 individuals (from 117 countries). That makes a total of almost $48 millions. Adding that to the initial $50 millions they got in a private round, we get a total of $98 millions.
But, according to the company's expectations, the target was $125 millions.
Despite this apparent shortcoming, this ICO is has a few interesting points, some of them related to my own activity here:
- with over 10,000 people subscribed, Kin may be one of the most widely distributed token in the world right now
- when I joined Steemit, almost one year ago, the total number of active accounts was around 5,000. Kik is "kicking in" with a much larger user base and that may be a consistent advantage
- with 15 millions daily active users, about 60 percent of whom are in the 13 to 24 age area, Kik is definitely targeting a very interesting demographic. These kids are tomorrow's heavy spenders and they start their journey with full pockets, so to speak.
All in all, I think Kik ICO was one of the very few ICOs worth seeing from afar (didn't participate, but I considered a legit one).
I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at Dragos Roua where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me .
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