Clout is doing for the entire crypto space what Steemit did to blogging. It is creating an incentive structure around content creation and community management with the help of an Ethereum token. An ambitious project to say the least, but one that we'll keep an eye out on. We also thought that the Steemit community may be interested in this project, given its similarities to Steemit. The audience here may be well suited to judge the merits of the project.
Firstly, you should check out their website and the whitepaper which explains the system in more detail. In fact, since this is an ICO, if you're putting any money into the project, we strongly encourage you to read the whitepaper before parting with your hard earned money.
Now back to Clout - similar to how Steemit has rewards for both content creation and curation, so does Clout. However, the system is more social media like as opposed to blogging platform like, so it can form communities around individual topics easier. The Clout team has ambitions to become the defacto crypto hub of knowledge and information, which today is spread across scores of different sites all over the internet.
Will the team fulfill that mission? Only time will tell. But if you're on Steemit and understand the economics of content creation and curation and are interested in other similar projects or want to help that team in other ways with your expertise, Clout is a project to check out.