The cryptocurrency market is in need of a wider adoption.

Last year, the Crypto market saw exponential gains as new adopters poured in from across the globe. Many analysts associated last year's outburst in cryptocurrency prices to the fresh money that came from retail investors. The cryptocurrency market had shown its potential to the world's early adopters.

This year has been starkly different.

While the market cap of most coins has picked up a little this month, the long-term trend for most of this year has been extremely bearish. Nearly every coin is far below its all-time high. The problem is that cryptocurrency adoption has maximized its penetration into the early adopter demographic, and further growth can only occur if this market can attract the rest of the demographics.

Many entrepreneurs who are fervorous supporters of the blockchain have a vision to make cryptocurrency appealing to the mass market, but, till now, most approaches have had dismal results. Now, a new project, Libereum, has a product offering that aims to twine cryptocurrency with the world's most popular pass time.

Libereum is creating a cryptocurrency for the world of soccer.

Twining Crypto and Soccer

Soccer is the world's most popular sport and it is played by billions of people across the world.

While the sport's fans are the ones giving life to the thriving soccer industry, they have little say or stake in the cash flows that rely on the game. In fact, even the soccer clubs that the fans are so passionate about are largely privately-owned entities. Libereum wants to change this by providing a cryptocurrency that empowers the sports fans.

One of the most important functionalities of Libereum will be providing token holders with the opportunity to have a stake in football clubs. Libereum's operations will core on acquiring football clubs. Thus, token holders will have an opportunity to finally have a stake in the clubs they have long-adored. Additionally, as there's a large industry that correlates with each club, the Libereum will be redeemable at the club's stadium(s) and for purchases of club merchandise. While these are Libereum's early utilities, the project's long-term intents are quite ambitious.

As many of the towns near a stadium or club's home ground drive a large source of revenue from the club's fanbase, Libereum intends to on-board the businesses in those towns into its ecosystem, thereby giving this cryptocurrency a greater transactional utility in everyday needs. The project's team intends to acquire clubs on a global scale in order ensure the token has a global purpose.

Libereum has a unique approach to building a wider adoption for cryptocurrency: integrate it into something people love. As soccer is loved by so many people, integrating a cryptocurrency that helps the fans get even closer to their favorite clubs makes the Libereum token an appealing concept. Thus, Libereum could very well be the first cryptocurrency owned by many people. Additionally, as the project is planned to be carried out in a global scale, its impact could be on a global scale.

Wrap-Up: Libereum is going to use funds raised in its ICO to purchase a football club and the minted tokens will be redeemable for all club-related economic activity. The project’s goal is to build a cryptocurrency for the masses.