I've just finished going through this ICO and I'm not finding it very appealing:

1. No MVP (minimal viable product) available - you are buying an idea or a dream
2. HUGE market cap (90 millions). Although they're only selling 27 million in the token sale (318 million tokens) the market cap is actually 90 million (900 millions tokens).

Those two items on their own are enough for me to give this ICO a pass, I don't see a clear vision and the road map is not very detailed.