BitClave is a tech startup with potentials to drive the market to modern decentralized views.
In the current $550B ads market, too much money goes to the hidden ad network with too little added value for businesses and customers. BitClave is using blockchain to eliminate ad service “middlemen” and create a direct connection between businesses and customers. On the BitClave Active Search Ecosystem, customers control their identity, decide who has access to their data, and are “paid” each time businesses “use” their data to make them offers. With BitClave, businesses have a direct relationship with customers and can offer a uniquely targeted promotion. With BitClave, an open search marketplace keeps prices fair, and elimination of intermediates brings all value to customers and businesses.
BitClave is creating a token-based ecosystem for demand-driven marketing and retail with a low barrier to entry for all parties. This ecosystem utilizes the strengths of traditional online advertising, the widespread ability to generate and share user data and the far reach of the internet, but removes the hurdles traditionally present in the digital ad space, namely privacy infringement, untrusted sources of data, and expensive third-party ad networks. BitClave’s solution enables companies big and small to participate in an open ecosystem. Our innovative decentralized search technology is market driven, meaning businesses can optimize marketing investment with real results, consumers are incentivized to participate, and anonymity and data privacy are in the hands of each individual party