Nowadays Video is one of the most powerful weapon to communicate with each other without limits, espacially is a ticking time bomb in marketeer’s hands. I’ll show you how to use it.
➡ Why it works?
It is based on a simple brain mechanism which is evolutionary developed by years.
Since very early years. [Cannon-Bard Theory (1915)].
Pictures are said to be one of the easiest way to attract people’s attention.
Think for a while, why pictures dominated every Social Media’s page?
It’s not a coincidence.
Picture => Attraction => Emotion => ‘I want this!’ = Selling
One second in Video consists of 25 frames (pictures) = 25x times bigger attraction 😉
Obviously you don’t have to believe in this ‘science - theory’, but ask yourself.
„How many times did I chose watching Video [for example on Youtube] rather than reading an article to fix a problem?”
How can you use this knowledge to gain you promotional skills?
➡ 1. Invite to your event = Is it for me?
Use your mobile to record 30 sec. length video with an invitation.
Tell about a value of your event by using words which help to understand why it is necessary to take part in it.
It takes less than reading this text. Trust me, it works!
Your clients and partners will be surprised.
Use it in your mailing strategy or Social Media posts.
Special TRICK: Record a personal video for every sponsor.
Dedicated invitation works much better than a classic post-card.
➡ 2. Video Trailer = Why I should take part in your event?
We are living in an unbelivably fast world. We are attacked by thousands of information.
Our brain takes countless decissions every second, so do not make it harder. Help your clients to understand you offer, to understand your event. How? Show them.
By watching a short video [30 – 60sec.] your potential client can see the profits of taking part in the event. Let his brain to make a decission based on feelings and emotions.
Example:
➡ 3. Content Video = People love free and useful knowledge
After the event upload some footage to the Internet, thanks to that people will see a practical tips on the certain topics they are interested in. Why it works? Content is also a value of your event, take care of it.
PS. Sorry for my English.
This is my first post on SteemIt, hope you like it.
If you want more tips’n’tricks for using a video in your selling and marketing strategy – please give me a sign in comment below.
PS. Sorry for my English.
Greetings,
Kamil