Effective branding is essential to carve out a strong identity for your event. Developing a strong event brand or identity can help build credibility, loyalty, recognition and support.
Here are 7 low-cost event branding ideas that won’t blow your event budget, but can still make a significant impact.
Take-away gifts
Everyone likes free gifts, and this is an excellent opportunity for brand promotion which will help to cement good memories of your event in the minds of your guests.
A gift bag doesn’t always need to be costly. You can fill the gift bag with sweets, can provide pens and notebooks or other products. Don't forget to incorporate your brand logo with each item.
Social media
You can utilise social media to promote and brand your event without spending a dime. As more and more of the business world prompts online, sites like Facebook, Twitter and Youtube can be a worthy part of your marketing plan.
You can even create your event site effortlessly and in affordable price which will act as your branded digital event organiser. After creating the event, you can promote your event ticketing system in social media to gain publicity and get more sales. Consider utilising social media before, during, and after your event.
T-Shirts
Branded t-shirts are a great way to recognise the team and brand the event. The costs may be high for a small event though. If customised t-shirts are out of the question, you can suggest a colour theme for all of your team to match the event logo colours.
Speakers
Even though hiring a professional lecturer can be expensive but sometimes the major attraction of a branded event could be a lecture or speech from a qualified speaker.
Some individuals may be willing to speak at an event at little or no cost if your intended occasion is a fundraiser or educational activity. A speaker can give your guests with valuable information.
Food and drink
While organising an event, it’s likely you’ll arrange free food and beverages, which can be an excellent place for uplifting your brand.
Serve foods that complement your event’s brand, theme and colour scheme. Getting your snacks to match with your brand shouldn’t cost much, but it makes a huge impression on guests.
Flyers and posters
Depending on the event you have planned, you might want to advertise using signage. Print marketing collateral is a reasonable and easy way to get the word out.
Be creative with your banners, flyers or posters and find some idea to tie their design into your event’s overall theme.
Lighting
Adding some coloured light to your audio visual order is a low-cost way to add to your logo colours around the event.
This can balance together all of the various branding ideas and is a subtle idea to draw focus back to the event logo, especially in the stage area of the main room.
These are just a few ideas that provide you to brand an event inexpensively. Discover more effective event branding ideas to boost awareness about your product.