It is so much easier for whales to monitor the behaviour of other whales, rather than find 'quality content'. Finding content is for the masses. Once a clear vision has been formed amongst whales on how to promote new user growth and the 'middle class' on steemit, then that consensus should be enforced by the majority of the large stakeholders.

I hate to use this analogy, because I'm sure it will irritate anarchists, but the whales are like a noble class. When the nobility treat the people like crap, they rebel. They should act in a noble manner and be gracious towards those who are subject to their whims. They should also keep the excesses of other 'nobles' in check.