Social Media Marketing Course
How I Describe This Course
With a glimpse of the Social Media Marketing Course website link, I knew right away that this is a quality source of information.
The article below is the physical description of the Social Media Course landing page and the main course page. And not much about the course details itself.
Social Media Main Landing Page
On the main page, it clearly stated the very interesting subject lesson (Social Media marketing Course) with an enticing follow-up and the FREE Certification Course. A very powerful introduction.
The landing page has a portion that explains in detail what you will gain and learn from the course.
There is a live chat on the right lower side. And a pops up asking if you need any help. A signup option from Facebook, Google, or Email is included. So you can start your course.
The Course Details: also describes the 8 Lessons, 32 Videos, 29 Quizzes. And a Time duration of 4:08 Hours to be exact. So you know outright how long it will take your course.
Introductory Video
It includes an introductory video presentation by Crystal King, the professor of Hubspot Academy. So you will know what to expect.
Afterward is the Course Curriculum that indicates the 8 lessons. With the number of videos per subject, total minutes, and the instructors. And a drop-down detailed description of each lesson. So you can choose to start the course.
Scroll down and you will see more courses to choose from. But next is the Course Transcript (Social Media Marketing Course: Introductory Video)
There is also a piece of information, Why Learn With Academy. And it explains about three reasons. It's Free, It's Personalized, and It's Global. Each has detailed explanations.
A social media share button is also included. So you can link it with yours.
Course Page.
Let's go to the course page. These are the detailed descriptions of the Social Media Marketing Course Landing Page.
Inside, you will see on the right side the video. And where you can start to watch the courses.
On the left pane is the control to choose the subject matter. So, each main topic also has a piece of information about the number of videos, of which one topic ( Building a Content Strategy For Social Media), has 7 videos in total.
Aside from the 8 lessons, there is a lesson description. And course introduction video before the start of the actual subject.
There is a lesson overview after the courses. But the Quiz Yourself segments reinforce one's comprehension of the subjects undertaken.
Here are the following Main and Sub-Topics:
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Welcome to the Social Media Certification Course
- Welcome to the social Media Certification
- Join the Social Media Study Group
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Developing a Social Media Strategy
- Why You Need a Social Media Strategy
- Social Media Channel - An Overview
- Build The Foundation for Success - Setting Social Media Goals
- Structuring your Social Media Team for Now and the Future
- Evaluating the Best Tool for the Job
- Developing a Budget and Garnering Executive Buy-In
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Social Media Listening and Monitoring
- Social Media Listening and Monitoring: A Business Must Have
- The Power of Social Media Listening
- Understanding Brand Conversation
- Watch the Competition
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Building a Content Strategy for Social Media
- Content: The Backbone of Your Social Strategy
- Social Media Content: The Basics
- Developing your Strategy Social Content Plan
- How Tone and Voice Make all the Difference
- Developing Social Content
- Demonstrating Industry Leadership Through Content Curation
- The Importance of Tagging, Timing, and Testing Your Content
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Calendar Tutorial
- Social Media Calendar Template Tutorial
- Social Media Template Download
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Extend Your Reach on Social Media
- Taking Your Social Media Strategy To The Next Level
- The Varying Shades of Influencer Marketing
- * Work With Influencers
- What is UGC and Why Does it Matter
- Encouraging User-Generated Content Among your Audience
- (How) have You Seen Brands Change an unhappy one into a happy one?
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Using Social Media to Build One-To-One Relationship
- Why Social Engagement is The Heart of your Social Strategy
- * Get Started with One-To-One Engagement
- What is Social Customer Service and Should you Be Doing It?
- * Hit Business Goals
- How Have You seen Brands change an unhappy one into a happy one?
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Introduction to Social Media Advertising
- The Advantages of Social Media Advertising
- Exploring the Social Media Advertising Platform
- *Make Remarkable Digital Ads for Social Media
- Do you advertise using social media?
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Measuring Your Social Return On Investment
- Why does Measuring Social Media ROI Matter?
- Social Media Audit
- The Key to Understanding your Success with Social Media
- *Do you Measure Social ROI?
- * Evaluate Metrics and Transform your Business
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Essential for Continued Success with Social Media
- Why Social Media Doesn't Stop Here?
- Governance, Risk, and Social Media
- Putting a Crisis Management Plan in Place
- Building Employee Advocacy Policy
- Social Media Certification Next Step
- Exam ( 1 Hour)
There are three main subjects that I consider the most important about this course:
The Institution ( HubSpot Academy)
If you are new, a professional, or even a business person. It is important to know that the information we get is from a reliable source. So that we eliminate misinformation.
I have seen the name HubSpot, a couple of times when doing some online research. But never have gone deeper with it until now.
I have Learned that HubSpot is a well-known worldwide leader in online training for inbound marketing, sales, and customer service professionals.
That they specialized in comprehensive certifications. Singular topic courses, and bite-size lessons. So novice and professionals alike may improve or develop their careers and businesses.
The Social Media Marketing Course
Since the whole course is in video form. Participants have the comfort of just listening and don’t have to read a lot of text. Enabling the users to focus intently on the subject matter.
The simplicity and user-friendly navigation within the platform are also promising.
To describe the screen, the video is on the right pane, and the description of the subject area is on the left.
Its Main Topic with sub-topic is similar to Asana. Each main topic runs 1 hour or less and 12 minutes or less on sub-topics. Making it just about the right span of time to be processed and understood.
And again, in between two or three sub-topics are quizzes. A good timely insertion since the questions are derived from the subject itself and is a powerful reinforcement of the newfound information.
It also includes an optional HubSpot community wherein you will be asked to join a conversation. This will open a new tab. But I still yet have to explore and participate in this option.
The Certification (FREE)
Among all the things here that caught my attention is the certification. From our previous Learn-How-To-Learn assigned task about the Intrinsic and Extrinsic. This is the best illustration of an extrinsic motivation or external reward. Something we could look back and remind us of our achievements.
Best of all, it's FREE but the value we gain here is actually PRICELESS!
Conclusion
The above-mentioned description is the value I see in the course. But if not for ZedBiz, Local Marketing Services Internship Program, I would have not known about this course. Giving credit to Mr. Jack Zenert for being a dynamic Mentor.
As always, have a wonderful day.
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