If you're running Facebook ads, or are even considering running Facebook ads, this is a must have strategy to add to your arsenal.
Here it is in a nutshell....
It's called a 'carpet bomb' and I take no credit at all for it, but it works gangbusters. Basically (the very short version) you take a 30-60 second video that captures attention in the first few seconds. This is targeted fairly broadly i.e ages 25+ in a radius of 10-50 miles around the place of business.
Use a solid budget of around $100 per day to get the data quicker. Once you have 500-1000 people that have watched at least 75% of the video, you then create a retargeting audience and target these people with a static image ad with a call to action.
That's it. Pretty simple huh.
I use this across most of my clients, and it works really well, and keeps the cost per conversion right down as well.
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