Facebook announced in a statement on Tuesday (June 26th) that it would update its policy of allowing encrypted currency advertisements on Facebook while adhering to the prohibition on promoting the initial offer of currencies (ICOs).
The ad indicates that the company was looking at how to "best" its ban on digital currency-related ads over the past few months in order to allow some ads and at the same time maintain security.
The "Blocked products and services" policy now prohibited by Facebook now states: "As of June 26, we will allow ads promoting coded currencies and related content from pre-approved advertisers. But we'll continue to block ads that promote initial currency offers. "
The recently updated policy requires advertisers who want to display ads on products and services related to encrypted currencies to send a request to Facebook to assess their eligibility. Applicants are required to guarantee any licenses they have obtained, whether traded on a public stock exchange or not, and other general background relevant to their business.
According to these instructions, Facebook recognizes that no one who wants to advertise will be able to do so. The company says it will listen to the comments and review its policy over time if necessary. It also states that it will continue to study the technology underlying encrypted currencies while continuing to develop its policy.