Technology giant Facebook Inc continues to expand its business. This time Facebook plans to build paid news production to a number of its customers.
Facebook is in initial talks with a number of media companies to build its social media sites in producing news.
Head of Facebook News Partner Campbell Brown in a written statement quoted by Reuters explains that the company is planning to launch a customer-based news product.
TheStreet, who first reported the plan said Facebook would start in early October. "This feature allows a number of media companies to create pay-off walls or paywall in a feature called Instant Articles," Campbell said as quoted by Reuters on Thursday (7/20/2017).
Paywall will take the reader to the impression homepage to choose the digital services you want. Instant articles allow media companies to submit articles directly to the Facebook application.
For starters Facebook will limit 10 number of stories accessible in Instant Articles. Then leads the reader to the front page of the media to consider purchasing it as a subscription.
Fight News Fight
Paywall will only be given to premium customers. In order to support the success of the business Facebook has launched a new tool that allows publishers to use Instant Articles to measure the performance of articles compared to their own mobile website.
With this subscription service, Facebook opens another way to make money from its platform. Facebook will also test mid-roll video ads that are planned to be launched for everyone.
This subscription news service was initiated, over the protests of a number of News Media Alliances in the United States and Canada. They are protesting the look of the news that Google and Facebook are loading make it subject to the tech giant's provisions.
The Guardian reports that 2,000 news organizations in the US and Canada say they are forced to submit their content and are subject to Facebook and Google rules in selecting the news priorities shown.
The result is difficult to distinguish between false news or real news. In this regard Brown claims to remain committed to helping qualified journalists developing on Facebook.