I do not know how can a person create such a nice thing as a social network that becomes one of the most used things in the world. An application that made thousands of people stick to their phones. An application that is simple and useful. At least, it used to be like this 10 years ago. Every positive adjective you can use with "Facebook" has been lost during the past 10 years.
From the project that could have been monetised without dumb, getting all of your data, advertisements, it just became an app full of dull and stupid shit. And it is not only about the application but a whole company - anything they make, anything they buy is becoming a pile of advertised shit. The worst thing about it is that people are still using it. No matter how slow is it or how bad in terms of optimisation/UI/UX. From a simple "a bit more than a messenger" it has become a nightmare for any designer or just any person with a good taste. Marketing managers and SMM-ers will still spend thousands and millions of dollars just for buying advertisements.
Facebook alone could have become the key competitor (or if done right - the key market monopoly) as a video-hosting platform, blogging platform, messenger, photo-sharing network. Every time you want to defend Facebook just think about their "could have" and also wait until WhatsApp, Instagram and other applications are slowly dying in pain. The pain caused by a complete lack of optimization, good design and lack of change management.
