The administration, which Facebook had considered offering for over 10 years and will dispatch soon, could help modify its ubiquity among more youthful customers and influence individuals to visit the site all the more regularly, two key difficulties for the business.
"There are 200 million individuals on Facebook that rundown themselves as single, so obviously there's remark here," Zuckerberg told programming designers at Facebook's yearly F8 gathering.
Facebook shares rose 1.1 percent to close at $173.86 on the news, which started an auction of built up web based dating specialist co-ops.
Facebook clients have possessed the capacity to uncover their relationship status on the system since it initially went live in February 2004.
Zuckerberg said Facebook was building the dating administration with an accentuation on security, a delicate subject for individuals who utilize dating sites and for Facebook as the organization reels from an outrage over its treatment of individual data.
A dating administration could build the time individuals spend on Facebook and be a "major issue" for contenders, for example, Match Group Inc, said James Cordwell, an expert at Atlantic Equities. Match, the proprietor of mainstream portable dating application Tinder and OkCupid, calls itself the "worldwide pioneer in dating" on its site.
"In any case, the underlying usefulness looks generally essential contrasted with those offered by Match's administrations, so the effect Facebook has on the dating space will be down to how well it executes around there," Cordwell said.
Facebook said in January that toward the finish of 2017 time spent by clients had fallen by around 50 million hours per day, after changes intended to lessen uninvolved video watching and stem the spread of sentimentality.
Facebook's entrance into the developing internet dating market sent offers of industry pioneers tumbling.
Match Group Inc shares shut down in excess of 22 percent. IAC, Match Group's parent organization, dropped in excess of 17 percent. Flashes Networks, proprietor of JDate and ChristianMingle, fell 7.3 percent before recuperating and shutting everything down percent.
A model showed on screens at the F8 meeting demonstrated a heart shape at the upper right corner of the Facebook application. Going ahead it will take individuals to their dating profile in the event that they have set one up.
Potential matches will be prescribed in view of dating inclinations, things in like manner and common companions, Facebook said in an announcement.
The model was worked around neighborhood, in-person occasions, enabling individuals to peruse different participants and send them messages.
It didn't seem to have an element to "swipe" left or appropriate on potential matches to flag enthusiasm, as Tinder and other built up administrations have. Be that as it may, there were two catches for "pass" and "intrigued."
The discretionary element will be for finding long haul connections, "not simply snare ups," Zuckerberg said. It will be propelled soon, he included, without giving a particular date.
More subtle elements will be uncovered throughout the following couple of months, Facebook Chief Product Officer Chris Cox said in a different introduction.
Cox said he had been thinking in regards to a Facebook dating highlight since 2005, when he joined the organization about a year after its establishing.
The organization started truly considering including a dating administration in 2016, when Zuckerberg posted on his Facebook page a photograph of a couple who had met on the system, Cox said.
A large number of individuals reacted to Zuckerberg's post with comparable stories about gathering accomplices on Facebook, Cox said. "That is the thing that got the apparatuses turning," he said.
Individuals will have the capacity to begin a discussion with a potential match by remarking on one of their photographs, however for wellbeing reasons that Cox did not determine, the discussions will be content just, he said. Spontaneous naked photographs are a repeating stress on dating administrations.
Facebook administrators rushed to feature different highlights for security and protection, taking note of that dating action would not appear in Facebook's focal point News Feed.
Worries about protection on Facebook have developed since the informal community's affirmation in March that the information of a large number of clients was wrongly gathered by political consultancy Cambridge Analytica.
Before building Facebook, Zuckerberg made a site called Facemash that enabled individuals to pick the more appealing of two ladies. Zuckerberg, 33, has depicted the site as a school trick when he was youthful.
A dating administration "speaks to a possibly difficult circumstance if Facebook can't satisfy its guarantee to offer dating administrations in a security ensured and safe way," said Debra Aho Williamson, an investigator at eMarketer.
Nonetheless, "I'm certain it will make great utilization of the information Facebook has possessed the capacity to gather about its clients," she included.
Zuckerberg additionally said on Tuesday that Facebook was building a "reasonable history" protection control to erase perusing history, like the alternative of clearing treats in a browser.b