The marketing channel that relies on printed magazines and papers is dead, at least its not used by anyone born in 2000 and later. Online marketing is giving companies so many more opportunities to grab, and the target group can bed narrowed down more precisely.
I talked to makeitmedia.dk whom I know personally, and they explained that the possibilities in online marketing, and specifically facebook marketing, are almost endless. The data online marketing includes are vast, and therefore you can keep optimizing every time you experience a bad result or an increasing bounce rate.
For companies not currently not using a website, you will experience a slow death. I havent heard of one yet, and i take that as a good sign - but also expected when we write 2018 in the calendar. The possibilities are only getting bigger as the digital age is evolving, and my advice is to get on board with as much as you can, before its too late for you and your business.
What's next in online marketing?
Most trends and expert blogs expect voice search via PA's (personal assistants) to be the next big thing to optimize for. And if that scares you, you should connect with an agenzy with know-how in the subject.