What Facebook advertising campaign setup strategy works best to get the most engagement, reach, and sales for the lowest cost? Will you watch this Facebook ads tutorial from August 2017 to find out? Using an existing post with a video ad has consistently got the highest return on ad spend for me over the last several years. I start with using a page post and choosing a page post engagement ad which will optimize for comments, likes, clicks to play, link clicks, and shares combined. Facebook consistently provides a very low cost per click which gives the ad a low CPM leading to the most impressions for the lowest cost. Optimize by using worldwide targeting and then excluding countries where too much of the budget is spent with not enough desired sales, leads, signups, or likes! For best results, collaborate to crowdfund the marketing campaign as I did for the ads I show here at