In running several Facebook pages over the year with a combined number of like totaling over 1 million, I have figured out some of these things on my own and have also talked with some of Facebook's own employees about what goes on you to get more distribution for your Facebook post .
The number 1 reson people click to an article from your Facebook page is because of the photo. If people aren't reading your articles maybe you should think about the photo you are posting with them your Facebook feed.
These are just some of way to get more Facebook page reach.