A few weeks ago Facebook released a new update to their algorithm that could severely affect organic reach of Facebook business pages. Perhaps sending many to their deaths.
I’m already seeing the effects happening now, I had an average reach of 30k - 60k per post which was already less than 3% overall reach as it was, I am now lucky if I get 10k and it is still going down.
The idea according to Mr. Zuck is to “focus more on creating meaningful relationships between real people.” Which is why they’ve now made changes to show less and less content from Facebook business pages on people’s newsfeed.
This will probably discourage many business page owners from continuing to develop content on the platform or literary force them to spend money on advertising in order to reach more of their own fans.
The obvious question is, are they doing this because they really care about people and creating “meaningful relationships?” Or because they want to generate more money via advertising?
Not all hope is lost
So what does this mean for all business page owners and any of those who run other community pages that are on Facebook?
It basically means that you will now have to shift your energy into creating more posts that generate comments between people not so much comments between the Facebook page that you’re running and people. You will have to find a way to get people talking amongst themselves. Posts that generate more comments will be the ones likely to be shown up on the newsfeeds more.
Do keep in mind that there were other algorithm changes that now penalize “click bait” and more recently also “engagement bait,” so what this means is that you cannot post directly telling people to like nor comment because that will now be seen as engagement bait, and it will limit your reach even further. So you’re going to have a think of new ways of creating engagement and entice people to talk to each other.
This leads me to believe that anytime you’re posting an article to your website or other websites for that matter will yield even less clicks than before.
What is remaining and may be one of the only few things left is to create more video content as well as live-streaming.
Post frequency
Post frequency may also be affected. So if you are one of those page owners who posts 20+ times a day, your posts’ reach will likely decrease and it may not even be worth posting as often anymore. Many had been ramping up their number of daily posts especially those with big pages as that usually showed different posts to more people.
It may be worth experimenting with reducing the number of daily posts by at least a third less.
Now this may be one of the reasons why not only are many Youtubers coming into Steemit but I am also foreseeing many Facebook page owners jumping ship as well. Only time will tell as more and more people find out about the Steemit platform.
Refer to:
News Feed FYI: Bringing People Closer Together
News Feed FYI: Fighting Engagement Bait on Facebook
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