Today was back to the grind, I knew that the angle that I was going after so I started to create copy for this. I went ahead and write out my copy as per usual my first one isn't the best but what I do get is the angle that I am going after.
Once I have the angle within a angle I can start to redefine the copy and make it more so it is something people want and feel they need.
With this being a product for a popular programme I had to come up with something which will really pull on the heart strings of people and make them think they need to support and get this product or else hell will break loose.
I like to make my copy have a feeling of all hell will break loose or your life will be ten times worse if you don't get this product. I feel it is a bit naughty but at the same time people have been doing the same thing for decades, it's basically copywriting 101.
I love working out how to get the best out of my copy and I know my copy improves every time I do it. I love getting my teeth stuck into it. Sometimes making a story about something creates a better feeling for people about something.
Back to todays progress, I wrote out the facebook ad 5 times and to get an understanding of the angle and then proceeded to optimize it. There is an incredible amount of thinking involved but once you have what you're looking for you know you got it.
Today I got my copy done, tomorrow is finding the image to match it, I might even have to create my own image so it becomes congruent with the copy.
I know that there also may be a few tweaks I might make to the copy when I look at it after a good nights rest.