Starting an online business can be overwhelming, in this video, I’ll show you how you can set it up in 6 simple steps.
Get A Domain Name
You can get a domain name from all kinds of different sites. However, the domain will represent your company so it is important to keep in mind that your domain names should be easy to spell and easy to remember. If it contains a keyword that you are trying to target, then that would be better.
Get A Shopping Cart
You have some options when choosing a shopping cart, you can get a hosted shopping cart or non hosted shopping cart. Some examples of a hosted shopping cart are shopify, volusion, and bigcommerce.
Merchant Services
These process all the credit cards, however if you choose to use Shopify as a hosted shopping cart, then you can go ahead and skip this step. You should also add Paypal as one of your payment options because a lot of people use this to buy things online. Remember, you want to make the shopping experience easy for your customers.
Keyword Research
You can use Google Adwords to search for keywords to help you name your products. This way, you would be able to see which keywords your target market usually search for. It is also important to go with long tail keywords to make your products appear top on searches.
SEO
SEO stands for Search Engine Optimization, what this does is it puts your website on top of google searches. ‘On Page SEO’ helps google know what your website is about. And ‘Off Page SEO’ which is link building. But for beginners, On Page SEO is what you need to focus on. The five main areas that we will talk about to improve SEO is using keywords, heading tags, meta title/description, and image SEO.
Add Your Products
A few keys for a good product page are a good title, good description, good images, and possibly a product video. One of the important things in a product page is showing the customer what they will be getting, so it is good to include as much information as you can about your product that will help them make the buying decision.
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