🛑Marketing Insights For Farmers #208
Please read through the true story of a farmer below:
"My inexperience almost led the company to fold two years later. “We didn’t have enough working capital to acquire a place of our own, so we ended up with fixed assets on rented premises that had a short-term lease. The owner wanted his place back and we had to disassemble our plant and sell it bit by bit. We lost so much money in vacating the premises, I thought we’d go out of the market.”
After it disposed of its plant, FaLGates outsourced production and continued selling its brand as they had a ready market. “It cost us more and reduced our profit but it was better than doing nothing,” Falalu says.
FaLGates’ saving grace during this trying period was its customer base. The company had managed to get its flagship brand FaLRice to wholesalers all over Kaduna State and other parts of the country."
End of story.
Can you get something here? The reason why this farmer survived the inevitable hard time was because he had a ready market for his farm product and most importantly his CUSTOMER BASE!
My lesson for all farmers here is that: no matter how your farming business suffers, if you still have a grip of the market and your customer base, you will live to keep smiling to the bank.
And how do you make this happen?
MARKETING!
Loveâž•Respect
Dr. Joseph Deji-Folutile
worldfarmerscentre.com
🛑Dear Farmers, Remember to send your Farm Manager for our FARM MANAGER TRAINING. Let us help you train your managers and workers to make money for you! Call me on 08035219966 for details