Is that really what the company called themselves? It might be a great name in Italian but it sure doesn't work very well in English! Then again, maybe it does! Funny is funny!
Exhibit One: What is Actually Powering These Buses?
Sometimes when forming an acronym you've got to be careful! This is the case when it comes to the public transport system in the area of Locarno Switzerland.
The system is called: Ferrovie Autolinee Regionali Ticinesi. Of course, no one wants to say that big mouthful every time and so they've decided to use an acronym. That's right, you guessed it, it's FART.
This name has been emblazoned onto every one of their buses, signs and adverts and the tourists LOVE it!
Taking a Ride on This Transport System is a Real Gas!
Day or night the Fart transport system will power you to where you need to go! Photo credit
Here you can see the name proudly displayed on both the front and side! Photo credit
Here is another example of their beautiful Fart Logo. Photo by 
The Tourists Love it!
If you travel to the area it's not at all unusual to see tourists posing, pointing at the logo and having a friend take a snap shot! I'm convinced that the Ferrovie Autolinee Regionali Ticinesi has caught on by now but what the heck, it's a lot of fun!
Farting (taking a picture with the logo) is a fun activity for the tourists. Photo credit left. Photo credit right.
What Have You Learned?
- Do you know of any strange acronyms?
- Do you have an example of a company name that doesn't translate well?
- Would you like to take a ride on the Fart transport system? It's a gas!
I hope that you enjoyed this article "What's in a Name? In Some Cases Embarassing Bloopers! Part One" Stay tuned for part two where I'll reveal an even stranger and more embarrassing name!
Until next time,
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