Timeless coats from the best quality materials for the Italian fashion house Max Mara characteristic more than 65 years. Now, in cooperation with the world-renowned Korean artist Yiyun Kang in Seoul dedicated to the exhibition, which is further involved in a myriad of exceptional personalities from the world of fashion, culture or architecture.
The south Korean Seoul wasn't for the exhibition selected at random. This is the place in which the encounter of tradition and modern idiosyncrasy and form together one harmonious whole. Due to the role that coats for Max Mara play, is the exhibition COATS! the perfect story of your own history of the brand. On the Korean market, the brand is a the past 20 years and has 36 branches, including podbrandy-known brands, such as Weekend Max Mara or Max&Co.