1.One of the most popular guitar-making companies and also contributes very influential in the world of modern music is the Fender guitar. With the popularization of solid-bodied electronic guitars, basses and amplifiers, Fender helps small bands to be heard on a bigger stage rather than using acoustic equipment. With its revolutionary guitar, Fender also gives a deeper sense of the world of music and influences many musical genres including rock, jazz, blues and more.

Leo Fender, who was the inventor of the fender guitar, made the first solid-body guitar in 1951 and was named "Broadcaster". Later that name was replaced by "Telecaster or Tele" and was a solid Spanish style guitar that was first mass-produced.
Other historical recorders in guitar history occurred in the same year when fenders introduced "precision bass". "Precision bass" differs from ordinary bass guitar in time because "precision bass" has a portable function, you can play it like a guitar and can also be amplified. "Double Bass or Upright Bass" used to be very difficult to transport and often difficult to hear because his voice was drowned by other musical instruments.
In 1954, fenders came out with "Stratocaster or Strat". Fender conducts research by asking the professional guitarist and fender guitar staff, then asks "what do you want from the guitar?" So he can fix the "Telecaster" fender guitar. But they ended up producing an upscale guitar running side by side with "Tele". Some of the main characteristics of the "Strat" are the addition of single coil pickup and double cutaway body design that allows the guitar to be played in high notes. One important addition to the "Strat" is the tremolo bridge, which initially serves as a tool for deflecting the strings so as to imitate the sound on the guitar's iron pedal.
Fender also introduced many other models in the next decade including Jaguar, Jazzmaster, and Jazz Bass. Fender also produced Twin Reverb amplifiers at that time.

Due to the lack of health of Leo Fender, the fender guitar company was sold to CBS in 1965. Although the fender guitar company continued its development in the new owners for the following year, the company realized the importance of management that understood music and musicians. This led to the company's fender guitar hiring William Schultz in 1981.
In 1985, CBS decided to sell all its media businesses including fenders. A group of investors and staff from the fender guitar company bought the company and put Willian Schultz in the lead position. With the inclusion of people who have passion in the field of guitar as the owner of the company, such as the staff of the company itself, the company's fender guitar is getting better.
The year 1987 marks the year that the Fender Custom Shop opens for the first time located in Corona, California where they make custom guitars for professionals and guitar enthusiasts. Custom Shop is clearly a step from fenders because they always have an understanding of the importance of providing exactly what the customer wants.

Fender is still thinking for today and beyond to provide the best fender guitar they can make to their customers. This makes the reason for the fender guitar company to be one of the most famous guitars recorded in history. Some of the guitar player characters who love their fender guitars are Buddy Guy, Eric Clapton, Eric Johnson, George Harrison, Jeff Beck, Jimi Hendrix, Jimmy Page, John 5, John Lennon, Keith Richards, Pete Townshend, Richie Kotzen, Stevie Ray Vaughn .
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