If you like fishing top water lures for bass or any predator fishes, then the River2Sea Whopper Plopper is for you. This lure makes so much noise that the feeding bass just can't resist not to hit it. You can straight retrieve it, or throw a few jerks as you retrieve. I rarely do a jerk pause retrieve, but those work sometimes too. I just rip this through with some added pops to "trigger" reaction strikes.
Here is an awesome video where I have caught several fish in less than half an hour!