Smell generates an emotion - this is a known fact. One scent makes us fly, another beckons with a book of interest, and the third causes disgust.
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Why can not perfumers create a fragrance of happiness? Yes. Because any person individually responds to the same flavor. It turns out that smells are subjective. Some people adore the smell of fuel, glue, and others do not tolerate the scents of some flowers.
What influences our perception of flavor? Basically, these are memories that are associated with a particular smell. Our limbic system is associated with the sense of smell. And when we breathe in the fragrance of perfume, the limbic system is activated, and memories come to mind.
The scientists conducted a study and came to the conclusion that love for certain flavors is inherited. Other scientists have studied groups of people from different countries, and as a result, they found that people of the same country reacted equally to the same smell. Hence, we can conclude that not only the hereditary factor, but also the culture contribute to the love of a certain flavor.
However, despite the differences in the preferences of fragrances, people like familiar smells. They like to be suffocated by something understandable than an incomprehensible, unfamiliar scent. For example, musk is recognized as a universal fragrance for both men and women.