Top e-commerce players Amazon India and Flipkart are deepening their range of offerings at extreme discounts in the first online sale of the year starting today. While Amazon's Great Indian Sale will go on till January 24, Flipkart's Republic Day sale will shut shop earlier.
With e-commerce becoming the default shopping choice for many, this season - last the previous editions - will see an influx of shoppers logging in to tap the online-exclusive deals.
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