Influencer Marketing is getting bigger as the days go by as more brands are using it to get their products across to a Global Audience
In the past few years we have seen celebrities market products ranging from Cars to Baby diapers. And with the explosion of Social Media, Influencer Marketing is still bound to gain more adoption
The truth however is that most of these Influencers are celebrities who have gained a massive level of prominence . They no longer do the kind of Marketing which brands really need
Storytelling
Storytelling is very powerful when it comes to pushing your product. It shows the back story behind your product and the main problem that you are aiming to solve
When you build a Purple Cow , then you won't have much issues with Marketing your product.
The term Purple cow was made famous by Seth Godin who wrote a book of the same name. He said and I quote
The key to success is to find a way to stand out. To be the purple cow in a field of Monochrome Holsteins
There are certain things which will make your brand stand out as a purple cow and there are businesses out there who have implemented this method successfully
Build Bridges
When it comes to marketing products, most marketers make use of tactics which often shows the mediocrity of the products they are planning to push. When your whole marketing message revolves around Manipulation people often see through it
People are getting more Immune to bad Marketing, thats why pop-ups and banner ads are suffering bad conversion rates, nobody likes Spam and when your message is spammy you won't gain traction
People love genuine connection. They love Storytelling. If you want to observe what I am saying. Go to Twitter and check the blogs of those online marketing 'gurus' . Compare the engagement they get from posts promoting products and posts that tell stories
People don't like getting sold all the time. GaryVee the CEO of VaynerMedia and VaynerSports have a huge fan base with Millions of followers on Social Media and he alwasy places emphasis on giving value first. You will never see a pre roll ad on his Yoututbe Videos.
He connects with people based on the 'Why' and not the 'What' . When you produce products that really connects with people there will be no need for excessive push.
Despite the high conversion rates of offline and online advertising. Word of Mouth still ranks high as the best form of advertisng and that will only work for you if you build a remarkable product
Treating people like Human Beings first always pays. They are not digits that will be Included in your financial results, they have a soul and you have to treat them as such
Build Tribes
A Tribe is a group of people who believe in a certain idealogy or who are working towards a particular goal
There are currently over Six Billion people on this Planet and there is no way you will create a product that will appeal to everyone of them.
So you have to build a tribe around your product. Make your objectives clear from the begining and you will attract people who really believe in the idealogy of your product
Focus on solving the problems of your tribe. no matter how tiny they are. Overtime you will find out the problems they face and Innovative ways you can bring solutions to their problems
Image Source
Build A Purple Cow
In a field filled with Black cows, a purple cow will be easy to notice
I have already talked about Purple Cows in the begining of this article and I talk more of it here in this segement. The truth is that before you can involve yourself in remarkable marketing you have to have a remarkable product
When you build a product that is remarkable, people will wonder how they were able to survive without it in the first place.
Most issues with Marketing arises where you are trying to Market average products to average people. If your product is not remarkable people will not talk about It and they will have no reason to share or reccommend it to others
You did not start using Social Media sites like Instagram or Telegram because they ran ads that you saw and liked, those products solved unique problems and you heard of them from people around you who use them
However you do need to go all large scale to build something like Instagram for it to be considered remarkable, you can build a product for a particular Niche that solves a problem and people will rave about It.
Screenshot from Vicis website
