Recently RedBull announced their new car for the season 2018. They launched it in a new livery. n the colors blue and black with this camo livery. The bull has gotten some more accents just as the Redbull logo.
The first point is changed and committing to change. this caused some chat over the news and on blogs more than every other launch by the time this is not only because they changed the livery they changed everything so committing to change the colors made them the talking point of F1 until the test days. They changed their logo colors and even there. When you put top dollar in change by even committing to wrap an Aston Martin.
The second point is let people see it. A big part is let people know and keep posting it. That is exactly what Redbull is doing better than the other teams they are posting video's to there fanbase and let them see everything from wrapping the car to the trip to there circuit they are there all the way. This is the reason why we talk about it because you keep being reminded about the car and the livery and that is exactly what they want people talking about it.
It's not only a change for the livery it's a change for what marketing is for formule1 teams it's not the press conference that gets the fans talking about the cars it's change and excitement things on your car that keep people talking about it. You need to communicate to your fanbase and remind them of your great car and you will get better results out of your PR campaign.
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