The advertising for me is the least of our worries sometimes. I see the greater ramifications for society as a whole. The societal possibilities are endless. If the narrative / agenda of those in control of media shifts in any direction that same subtle control as they have in advertising can be exerted through movies, television series, music streaming.

I may sound paranoid but I actually - having a background in NLP from my life coach qualification - get a glimpse of the possible applications of rhetoric that may be fed to us just by having us identify and empathize with a character.