Infrastructure play for data in the 'physical / offline' world, as opposed to the 'online' web browsing world of Google and Facebook. This is an untapped $96B market.
They have an experienced team and advisors, including Mike Baker, CEO of DataXu ($1B valuation company) and founder of Open Protocol which is used by nearly every ad company in the world. Team comes from a VC-backed business (500 Startups alum) that is revenue producing and has shipped products in the past.
Signum Capital backed.
Partnered with Bluzelle, Streamr, KyberNetwork, Airbloc.
Already shipped to Ethereum Mainnet and have a fully functional FYS token and protocol (proves true utility). ETH pegged at $850 USD = 1 ETH (very favorable for token buyers).
Fysical has an SDK live in 1,000 apps, across 10M users, whose data is being used on Fysical's protocol right now. Big jumpstart on the market with real products already distributed.
Fysical's data buyers include multiple publicly traded companies.