Loewe uses IFA 18 to show new bild colours and tech

Luxury German technology brand Loewe has previewed a series of updates to its beautifully designed televisions. IFA 2018 saw announcements including cool new colourways, a remote control wall-mount, sound profiling and Alexa voice control.

Firstly, Loewe has buddied with Bodo Sperlein once again to debut three new shades. The award-winning bild 5 OLED TV now features the ‘Colour Code’ series.

The new colours, Himalayan Rose, Fog Blue and Citrine Yellow, indeed move the TVs away from merely being black squares in the corner of your room. Furthermore, the new colourways are available on the signature wooden stand of Loewe’s bild 5 OLED model, also created by Sperlein for the brand.

Secondly, another partnership, this time with Vogel’s to create a smart, motorised TV wall bracket. The new wall-mount enables you to alter its position using a user-friendly interface or dedicated Loewe remote control.

Additionally, Amazon Alexa is now available on Loewe’s range of smart TV’s, making them even easier to control than ever before.

Finally, Loewe has brought Mimi Hearing Technologies on-board bringing with them Mimi Defined. The technology, as with Beyerdynamic's new headphones, enables integrated sound personalisation. The new audio technology will shortly be integrated within Loewe's tellies.

We were told that the new developments will appear on sets by the end of the year.